Katie McConchie

Katie McConchie

Digital Marketing Coordinator

In today’s business landscape, automation has become critical for businesses to remain competitive. Advancements in technology such as computer vision, robotics, and machine learning have made automation more accessible and cost-effective for businesses of all sizes and industries.

However, many businesses are hesitant to embrace automation due to concerns about the costs and complexity of implementing automation systems. Automation is fast becoming the deciding factor for business growth and success. For companies that do not embrace automation, the pain points can be significant.

The Pain Point of the Customer

The customer experience is crucial for any business. With the advancement of technology, customers have become accustomed to a high level of service and expect businesses to deliver on their promises quickly and efficiently. When companies stick to manual processes, it can have a significant impact on the customer experience.

1. Long Wait Times

One of the most common pain points for customers is long wait times. Whether it’s waiting on hold to speak to a customer service representative or waiting for an order to process, customers don’t have the patience for long wait times.

2. Human Error

When processes are manual, there is a higher likelihood of human error. This can lead to incorrect orders or services. When companies automate their processes, it minimises the likelihood of errors and ensures that orders are fulfilled correctly.

3. Poor Efficiency

One of the main pain points for businesses that do not automate is a lack of efficiency in their operations. Automation can significantly improve the speed and accuracy of processes, allowing businesses to increase productivity and reduce costs. For example, automating the process of manufacturing can greatly reduce the number of errors and increase the speed of production, resulting in significant cost savings.

4. The Now Generation

Customers expect businesses to be available 24/7. When companies don’t automate their processes, it can limit their availability and lead to frustration for customers who are unable to access their services when they need or want them.

5. Falling Behind the Competition

Lastly, businesses that do not automate lack competitiveness in the global market. Countries such as China and America have been investing heavily in automation, and businesses that do not automate may find it difficult to compete with their more efficient, cost-effective counterparts.

Weighing the Costs of Automation

The benefits of automation are vast and include increased efficiency and quality, reduced costs, and improved competitiveness. However, businesses must weigh the costs of automation against the benefits. The costs of automation can include the cost of equipment, software, and training, as well as the cost of integrating automation systems into existing processes.

For businesses looking to automate, it is important to start with a clear understanding of the processes that need to be automated and the benefits that automation will bring. Businesses should also consider the costs of automation and weigh them against the benefits. Additionally, it is important to consider the available automation technologies and choose the ones that best suit the needs of the business.

Upfront Costs

Implementing automation can be expensive, particularly for smaller businesses. Businesses may need to invest in new equipment or software, and there may be additional costs for training staff to use the new technology.

Job Losses

One of the most significant concerns about automation is the potential for job losses. While automation can increase efficiency and reduce costs, it may also lead to a reduction in the workforce.

Maintenance Costs

Once automation is implemented, there may be ongoing maintenance costs associated with keeping the equipment or software up-to-date and in good working order.

Despite these costs, the benefits of automation often outweigh the costs, particularly in the long term. By reducing wait times, improving accuracy, and increasing efficiency, businesses can save money and increase productivity. Furthermore, businesses that don’t automate may fall behind their competitors who do embrace automation, ultimately hurting their bottom line.

Advancements in Automation

When it comes to automation, China and America are leading the way. According to a report by the International Federation of Robotics, China has the highest number of robots per 10,000 workers in the world, with a ratio of 150 robots per 10,000 workers. America comes in second, with a ratio of 100 robots per 10,000 workers. Australia, on the other hand, has a ratio of only 60 robots per 10,000 workers. Australia’s failure in the uptake of automation could have major consequences in the near future as countries rapidly embrace the latest technologies.

number of automation robots per worker in china, america, and australia


China is considered one of the global leaders in automation, with the country heavily investing in robotics and artificial intelligence. The Chinese government has set ambitious targets for automation, with a goal to have robots account for 30% of all manufacturing tasks by 2025. China’s investment in automation has helped the country become a global manufacturing powerhouse.


The United States has emerged as a forerunner in embracing automation, with a 60% of manufacturers acknowledging that they have incorporated some form of automation into their operations. This high rate of adoption testifies to the manufacturers’ strong resolve to leverage technology and automation to enhance efficacy, curtail expenses, and retain their edge in the global market.


Although Australia has taken some strides in integrating automation into various industries, the rate of adoption is still meager when compared with other nations. Only one out of every ten Australian businesses has assimilated automation, which is half the rate of similarly sized companies worldwide.

This indicates that many Australian manufacturers continue to rely on traditional, less productive, and cost-efficient methods as opposed to sophisticated manufacturing techniques. The integration of automation is crucial for modernising and enabling companies to compete on an international level.

Examples of Where and How Businesses Should Start Automating

So, where should businesses start when it comes to automation? Here are a few examples of processes that businesses may want to consider automating:

Customer Service

Many businesses have already implemented chatbots to help with customer service inquiries. However, businesses may also want to consider automating other aspects of customer service, such as order tracking or returns processing.

Inventory Management

Automating inventory management can help businesses save time and reduce the likelihood of errors. Inventory management software can track stock levels and automatically reorder items when supplies run low.

Payroll and HR

Automating payroll and HR processes can help businesses save time and reduce the likelihood of errors. Software can be used to track employee hours, calculate pay, and process tax withholdings.


Manufacturing processes are a prime candidate for automation, particularly in industries such as automotive and electronics. Robots can be used to complete repetitive tasks more quickly and accurately than humans.

Why Companies Must Embrace Automation

In today’s fast-paced world, businesses simply cannot afford not to automate. The pain points of the customer, including long wait times, human errors, and limited availability, can significantly impact the bottom line of businesses.

While there are costs associated with automation, the benefits often outweigh them in the long term. Automation allows businesses to innovate and adapt to changing market demands by offering flexible manufacturing and product customisation. In addition, it reduces operational costs by enhancing the efficacy of production processes, increases precision and consistency, and eliminates downtime and hazardous activities that endanger employees’ lives.